Bracelet 7994, silver

The beginnings of industrial wrist watch production date back to 1946 when the company Chronotechna was established in Liberec. In 2001, thanks to MPM-Quality, who bought the brand and all associated rights to PRIM from Chronotechna, the brand returned not only to the Czech market but also to the EU, the USA and Asia. Timeless, elegant and yet classic watches, made from high-quality materials that will catch everyone’s eye: these are original PRIM watches. PRIM are top-quality, reputable watches made with love, tradition, and experience. For the new millennium, we gave PRIM watches a new heart wrapped up in a modern appearance and so renewed what had been forgotten after the fall of socialism. These are PRIM watches by MPM Quality. Their classic and timeless look has become synonymous with simple elegance. The appeal of Czech PRIM watches lies in their sophisticated look, one which perfectly complements both formal and casual outfits. PRIM watches are unique models – owning any of these highly original pieces will make you stand out from the crowd.